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Store Hours : 70 Tennyson St, Napier Tues-Fri 10-4pm, Sat 10-2pm, Sun/Mon Closed

Store Hours : 70 Tennyson St, Napier Tues-Fri 10-4pm, Sat 10-2pm, Sun/Mon Closed

AFTERPAY AVAILABLE ONLINE & IN-STORE

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Vision

The Dreamer Label is built around the allure of simplicity. Working within a streamlined aesthetic to create refined yet casual pieces, the brand cultivates the beauty of clean lines and classic silhouettes.

Taking inspiration from nature, modernist art & architecture and abstract geometric forms, The Dreamer Label works between the strong and the soft, but also the linear and the organic. The tension between these opposites is enhanced by the use of natural fabrics, like finest silk and cashmere. With prints that integrate geometric shapes and overlaid, collaged patterns, our collections are both modern and timeless. The styles flirt with androgyny while remaining graceful, feminine and exciting.

The spirit of the brand is based on the notion of a dream as the manifestation of a personal vision. It responds to the idea that we create an image of ourselves and the world around us. The Dreamer Label invites us to indulge our own dreams and encourages us to slip into reverie.

Commitment to Eco-Friendly Fashion

The Dreamer Label is dedicated to sustainable fashion. Our mission is to create clothing that not only looks and feels good but also minimizes environmental impact. We prioritize eco-conscious practices throughout our production process, focusing on reducing waste and limiting our carbon footprint. We use biodegradable packaging materials to ensure they break down naturally without harming the environment. We design our pieces to last, both in style and durability, using high-quality natural fabrics like hemp, linen, silk, merino wool, and cashmere, which are durable, comfortable, and eco-friendly. Our timeless designs feature versatile, essential wardrobe staples that remain stylish season after season.

By choosing The Dreamer Label, you invest in quality, timeless pieces and contribute to a more sustainable and responsible fashion industry.